#048 ✰ Fresh 🌸 spring 🌱 start
Our new app is ready to test, folks.
Hey there 👋 I’m Mathilde. Every week I explore the intersection of consumerism, myth, satisfaction, desire, joy and pride. Not specifically in that order. To brag at your next dinner, Objet is the french word for 'object' and should be pronounced 'OB-JEH'. You're welcome.
How much money do you have on your bank account?
While you’d probably be able to give me this answer right away (you might not want to but that’s another question), are you able to tell me in a snap how many pair of jeans, art walls or pair of shoes you have? Why? Is that even normal / healthy, not to?
A lot of us want to change the way we buy, want to act more thoughtfully, but we’re not keeping track of what’s coming in nor know how to show appreciation for what we have. We barely learn from our mistakes and keep repeating the same impulses, cause that’s what advertising has been designed for and is so good at. Let’s bring back some basic hygiene in our homes and for ourselves.
📣 Your things are part of the story of you.
Today, Max, Kev and I are excited to be launching our new version of the app!
Build beautiful collections of your belongings. Train your taste. Make better decisions. Learn to be satisfied. And thus happy.
We encourage you to update your version on Testflight and give it a try. The waitlist has dramatically increased the past few weeks and Kev has started to run onboarding calls in a brand new format 🤗. To get the best out of this experience, book your slot.
Currently, you might just see your objects through a transactional lens. We’re here to add another layer to this relationship, with stories as a way to bring awareness. Identify when it feels good. Practice the habit of understanding. The big picture will define you and help you make better decisions. And we are here to guide you in this journey.
Intentional. Again. And again.
After hundreds of calls and our own practice, we’ve never been more certain of one thing: being intentional is key to being at peace, and thus happy. It applies anywhere:
with the people we surround ourselves with - we’re as good as the average of the five people we spend the most time with
with the books we read - our time is finite, can’t read them all
with the life celebrations - question the status quo, let’s mold them our way
with the work we do, the meaning we find in it
with the objects we buy. They are everywhere. From basic need to social signaling, we can’t deny the role they play.
Til next week,
Mathilde